Entry 12: Pizza for Pesos?

The pizza stores are accepting Pesos as payment because of a very important reason. They understand that their biggest group of customers are immigrants from Central America, namely, Mexicans. With a significant portion of the Hispanic population being illegal immigrants, the pizza stores are reaching out to these people because they know that they are their biggest customers. Utility ties strongly with this because the pizza stores targets their key group of customers and try to reach their needs. Because of this, the pizza store becomes one of their favorite stores and is one of their preference. As a result of liking the store more, they gain more utility from eating the pizzas there because they like the store. The people would require less and less American dollars because there is a use for Mexican Pesos that they don't have to switch it to American dollars and since they are already primarily eating a lot of the pizzas, it's best if they just stick with the pesos they have. Because of this they would buy more because they don't lose money through transaction and converting the currencies and with a larger budget line that shifts out, they buy more pizzas. Advertising and marketing is certainly a key aspect in the allowance of this kind of payment. This is because for this policy to really have a positive affect, the people first have to be aware of this change so they would do something that would have an affect on the market or on their own budget line that would benefit the shops.